The Self-Coaching Loop

You’re building something real — a business, a vision, a future.
You work hard. You’re smart. But despite your effort, something still feels… stuck.
You’re spinning in decisions, overthinking every next step — or not doing the things you know you need to do — and wondering why scaling up feels like burning out.

It’s not your mindset.
It’s not your strategy.
You’re solving the right problem — from the wrong angle.

The Self-Coaching Loop introduces a practical five-step method to help you make smart, emotionally intelligent decisions under pressure — by turning insight into aligned action.

Built on over 15 years of Reindert Westrik’s experience in coaching, CliftonStrengths, neurobiology, and personal leadership, this book doesn’t offer advice — it gives you the framework to access the insight you already have, but haven’t activated yet.

Inside, you’ll learn how to:
Identify the real issue — not just the symptoms
Clarify what you actually want (not what others expect — or what you think you should want)
Stop the mental loop that keeps you from taking the action you already know is right
Use your strengths to make confident, aligned decisions — without second-guessing
Build a business that reflects who you are — and keeps you energized

Whether you’re navigating a plateau or preparing for your next big move, The Self-Coaching Loop gives builders a repeatable system to unlock the insight you already have, but haven’t activated yet.

This isn’t mindset work. It’s decision work.